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Rúna's Story
PART 1: Reykjavik, Iceland
PART 3: Los Angeles, California, USA
PART 2: Santa Fe, New Mexico, USA
Rúna’s journey began not with a plan—but with a calling she couldn’t yet name. At 23, she became an accidental entrepreneur, founding Klassík ehf, a wholesale beauty and wellness company in Reykjavík. In a male-dominated business world, she broke through barriers with both grit and grace.
As CEO for nearly two decades, she pioneered consci
Rúna’s journey began not with a plan—but with a calling she couldn’t yet name. At 23, she became an accidental entrepreneur, founding Klassík ehf, a wholesale beauty and wellness company in Reykjavík. In a male-dominated business world, she broke through barriers with both grit and grace.
As CEO for nearly two decades, she pioneered conscious leadership before it had a name—building a service-driven culture beloved by employees, suppliers, and customers alike.
Under her leadership, Klassík became a respected innovator in the industry and a case study in human-centered business.
But even as her success grew, something deeper within her stirred.
PART 2: Santa Fe, New Mexico, USA
PART 3: Los Angeles, California, USA
PART 2: Santa Fe, New Mexico, USA
Despite outward success, Rúna reached a moment many high-achieving leaders quietly face: an inner void. The question “Is this all there is?” echoed louder than the accolades.
After the death of her husband and the sale of her business, she left Iceland with her two young sons and moved to the soulful desert of Santa Fe.
There, surrounded b
Despite outward success, Rúna reached a moment many high-achieving leaders quietly face: an inner void. The question “Is this all there is?” echoed louder than the accolades.
After the death of her husband and the sale of her business, she left Iceland with her two young sons and moved to the soulful desert of Santa Fe.
There, surrounded by silence and space, she began her inner journey—a profound period of healing, self-inquiry, and spiritual study.
She worked with mentors, studied psychology, shamanism, ancient wisdom, and nature-based teachings.
Through this time, she came to understand that her next chapter wasn’t about building another company—it was about evolving leadership itself.
The seeds of TruePower were quietly being sown.
PART 3: Los Angeles, California, USA
PART 3: Los Angeles, California, USA
PART 3: Los Angeles, California, USA
Now based in Los Angeles, Rúna is known as The Leadership Alchemist—a trusted guide for purpose-driven leaders navigating the future of business and power. She works with executives, founders, and change-makers ready to evolve their leadership from the inside out.
Through her speaking, writing, and signature offerings—like the TruePower Le
Now based in Los Angeles, Rúna is known as The Leadership Alchemist—a trusted guide for purpose-driven leaders navigating the future of business and power. She works with executives, founders, and change-makers ready to evolve their leadership from the inside out.
Through her speaking, writing, and signature offerings—like the TruePower Leadership Roundtable and upcoming Power Pivot program—she helps leaders unlock their deepest clarity, claim their authentic power, and lead in alignment with their true purpose.
She’s also a co-founder of several impact-driven platforms, including the Conscious Capitalism LA Chapter and Coventina Foundation.
Rúna’s genius lies in helping leaders remember who they are, why they’re here, and how to lead from a place of real power—TruePower—so they can create meaningful impact in a world that needs them now more than ever.
The Thing About Rúna Is...
Behind her calm, composed presence lives a rare blend of soul-deep wisdom, playful curiosity, fierce clarity, and magnetic grace. Rúna leads not from ego or control, but from essence—inviting expansion, transformation, and truth in every space she enters.
Those who’ve collaborated with her describe her as a master of conscious co-creation. She holds space for complexity, listens between the words, and brings a multidimensional intelligence to every conversation—uniting ancient knowing with cutting-edge insight.
“Whether on stage, in a boardroom, or at a whiteboard, Rúna weaves leadership alchemy—infusing vision with grounded action, and always leaving you clearer, braver, and more aligned than before.”
— Rocio Villalobos, Brand Strategist, Gracely, & Board Member, Conscious Capitalism Los Angeles
Book Rúna As Your Speaker!
The Leadership Alchemist on a Mission to Transform the Future of Leadership
We are living in a time that demands new forms of leadership—where power is not imposed, but embodied. My mission as The Leadership Alchemist is to ignite a deeper spark within individuals, teams, and entire organizations—to inspire leaders to reclaim their TruePower and lead with purpose, presence, and soul.
I don’t speak to impress. I speak to awaken. To catalyze. To shift the room. Whether in an intimate circle or on a global stage, I blend timeless wisdom with visionary thinking—leaving audiences energized, expanded, and ready to lead from a more conscious place.
Let’s unlock the next era of leadership—together.
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