Rúna's Story

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Contemplating between a career as an actress or a psychologist, Rúna faced a pivotal decision upon graduating from college in Iceland. However, life had other plans for her. At the tender age of 23, she found herself thrust into the role of an accidental entrepreneur—a rare feat for a young woman in those times. This unexpected journey marked the genesis of Rúna's trailblazing venture, Klassík ehf.

As the CEO of Klassík for nearly two decades, Rúna transformed into a Conscious Leader. Her business, a wholesale company representing renowned cosmetic and perfume brands, not only introduced groundbreaking practices to the beauty and wellness industry but also positioned itself as a beacon of innovation. In the dynamic landscape of Reykjavík, Rúna nurtured a service-oriented and vibrant company culture, earning the love and respect of stakeholders—be they employees, suppliers, or customers. Her story is one of pioneering vision and leadership, demonstrating the extraordinary impact of an accidental entrepreneur turned conscious trailblazer.

Yet, mysteriously, after two decades of thriving in her business, enjoying outward success, and basking in the warmth of a loving home and family, Rúna found herself confronted with an unexpected emptiness. Despite the achievements, a deep inner void echoed within her soul, questioning, "Is this all there is to life?" Keeping this internal struggle guarded for far too long, she eventually realized the imperative need to address the call of her soul. With a conscious intention and unwavering commitment, she set out to uncover what was missing.

Rúna embarked on her hero's journey, leaving behind the safety of the status quo, including her businesses and the memory of her late husband. With her two young sons, she moved to the United States, settling in the enchanting desert of Santa Fe, New Mexico. Here, against the backdrop of the magical landscape, Rúna initiated a profound healing journey and a quest for wholeness—a search for her higher purpose, mission, and a renewed life vision.

Over the course of more than a decade, Rúna immersed herself in a transformative process. Guided by powerful mentors and exploring modalities such as psychology, Shamanism, ancient wisdom, and universal principles, she delved into awareness and mindfulness practices, spirituality, and direct teachings from nature. This intense period of mentorship and training marked a significant chapter in Rúna's life—a journey from a successful entrepreneur to a soulful seeker, demonstrating the extraordinary power of answering the call within.

Embarking on a new chapter, Rúna is thrilled to guide purpose-driven CEOs, seasoned leaders, entrepreneurs, and visionaries in amplifying their TruePower for profound positive impact. Her conviction is unwavering: when leaders operate from a higher purpose and dynamic fulfillment, they become influential change-makers, shaping a meaningful transformation for humanity through the influential realm of business.

Throughout her illustrious career, Rúna has been a mentor, coach, and an inspirational force for professionals globally. Her influence extends through dynamic speaking engagements, transformative facilitation, and compelling writing. At the forefront of social impact, she co-founded platforms like the Conscious Leader Network, Conscious Capitalism LA Chapter, the TOGETHER! Network for purpose-driven female entrepreneurs in Los Angeles, and the Coventina Foundation,  invest in the Holochain ecosystem to nurture and accelerate technologies that enable human and ecological thriving.

Rúna's presence resonates on advisory boards, and she has graced stages at prestigious conferences like The International Conference on Business and Consciousness, Women’s International Networking (WIN), and the Conscious Capitalism Institute Conference.

As a Conscious Leadership influencer, she stands as a tireless ambassador for elevating social consciousness, a Change Agent committed to reshaping humanity’s relationship with power. Rúna is the visionary behind the TruePower Mastermind Program and a co-author of the Amazon bestselling book, "The Successful Mind." With each endeavor, she continues to leave an indelible mark on the landscape of conscious leadership.