Rúna's Story

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Rúna’s journey began not with a plan—but with a calling she couldn’t yet name. At 23, she became an accidental entrepreneur, founding Klassík ehf, a wholesale beauty and wellness company in Reykjavík. In a male-dominated business world, she broke through barriers with both grit and grace.

As CEO for nearly two decades, she pioneered consci

Rúna’s journey began not with a plan—but with a calling she couldn’t yet name. At 23, she became an accidental entrepreneur, founding Klassík ehf, a wholesale beauty and wellness company in Reykjavík. In a male-dominated business world, she broke through barriers with both grit and grace.

As CEO for nearly two decades, she pioneered conscious leadership before it had a name—building a service-driven culture beloved by employees, suppliers, and customers alike. 

Under her leadership, Klassík became a respected innovator in the industry and a case study in human-centered business. 

But even as her success grew, something deeper within her stirred.

Despite outward success, Rúna reached a moment many high-achieving leaders quietly face: an inner void. The question “Is this all there is?” echoed louder than the accolades. 

After the death of her husband and the sale of her business, she left Iceland with her two young sons and moved to the soulful desert of Santa Fe.

There, surrounded b

Despite outward success, Rúna reached a moment many high-achieving leaders quietly face: an inner void. The question “Is this all there is?” echoed louder than the accolades. 

After the death of her husband and the sale of her business, she left Iceland with her two young sons and moved to the soulful desert of Santa Fe.

There, surrounded by silence and space, she began her inner journey—a profound period of healing, self-inquiry, and spiritual study. 

She worked with mentors, studied psychology, shamanism, ancient wisdom, and nature-based teachings. 

Through this time, she came to understand that her next chapter wasn’t about building another company—it was about evolving leadership itself. 

The seeds of TruePower were quietly being sown.

Now based in Los Angeles, Rúna is known as The Leadership Alchemist—a trusted guide for purpose-driven leaders navigating the future of business and power. She works with executives, founders, and change-makers ready to evolve their leadership from the inside out.

Through her speaking, writing, and signature offerings—like the TruePower Le

Now based in Los Angeles, Rúna is known as The Leadership Alchemist—a trusted guide for purpose-driven leaders navigating the future of business and power. She works with executives, founders, and change-makers ready to evolve their leadership from the inside out.

Through her speaking, writing, and signature offerings—like the TruePower Leadership Roundtable and upcoming Power Pivot program—she helps leaders unlock their deepest clarity, claim their authentic power, and lead in alignment with their true purpose.

 She’s also a co-founder of several impact-driven platforms, including the Conscious Capitalism LA Chapter and Coventina Foundation.

Rúna’s genius lies in helping leaders remember who they are, why they’re here, and how to lead from a place of real power—TruePower—so they can create meaningful impact in a world that needs them now more than ever.