Rúna´s purpose, vision, & mission

Should I become an actress or a psychologist? This was Rúna’s big debate as a young woman graduating from college in her native country, Iceland. But before she made that decision, life swept her off her feet and guided her to becoming an accidental entrepreneur at the age of 23. Being a young female founder was a rarity in those days and started Rúna on the path of being a pioneer and visionary leader. 

Her first business, Klassík ehf. (a wholesale company representing a large portfolio of internationally known cosmetic and parfume brands on the local and duty-free market) became a trailblazer, introducing innovative practices and services to the beauty and wellness industry and positioning itself as an industry leader.

 During Rúna’s nearly twenty years as the CEO of Klassík in Reykjavík, she grew into what we now call a Conscious Leader, building a service-oriented and vibrant company culture while being rewarded with love and respect by all her stakeholders — employees, suppliers, and customers.  

But mysteriously, at the end of two decades, Rúna’s interest and passion for her work surprisingly dried up, and she became aware of an inner emptiness -- in spite of her thriving business, outward success, and loving home and family life. She felt like she was drowning in a roar coming from the depths of her soul, shouting “Is this all there is to life?” She kept this “shameful” secret close to her heart for the longest time: but in the end, she realized she needed to answer the calling of her soul. So she made a conscious intention and commitment to looking for what was missing. 

She embarked on the hero’s journey by leaving behind the status quo and everything that was safe and familiar to her, and she moved to the United States with her two young sons after selling her businesses and the passing of her husband. 

Nestled in the magical New Mexico desert — Santa Fe — Rúna started her healing journey and search for wholeness — her higher purpose, mission, and renewed life-vision. She went through an intense process of mentorship and training for well over a decade, working with powerful teachers through modalities such as psychology, Shamanism, ancient wisdom, and universal principles, by learning through awareness and mindfulness practices, spirituality, and direct teachings from Nature. 

Now Rúna is excited to guide progressive CEOs and other highly successful leaders, founders, investors, and visionary influencers, to unleash their True Power. She believes that if leaders live and lead from higher purpose and dynamic fulfillment they will create a meaningful legacy and make a huge positive impact in the transition and paradigm shift humanity faces today through the power of business.

Over the course of her career, Rúna has mentored and coached hundreds of leaders and uplifted and inspired thousands of people around the world through her  speaking, facilitation, and writing, and through the social-impact platforms in Los Angeles she has co-founded, including the Conscious Capitalism LA Chapter and the TOGETHER! Network for purpose-driven female entrepreneurs. Rúna sits on a number of advisory boards and has spoken at conferences such as The International Conference on Business and Consciousness, Women’s International Networking (WIN), and the Conscious Capitalism Institute Conference.

She has a reputation as a Conscious Leadership influencer, a tireless ambassador for raising social consciousness, and a Change Agent on a mission to evolve humanity’s relationship to power. 

Rúna is a producer at The Social Movement -- an Amazon Prime (Docu-Series) where CEOs, Founders, CMOs, Entrepreneurs, Investors, and Business Owners share their genius onscreen. To be aired in summer of 2020.