About Rúna Bouius

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Because power is not what we’ve been taught.

In my work, "power" is not dominance, force, or control—it is energy in alignment. It is the clarity that arises when leaders reconnect to their inner essence, their soul guidance, and their connection to Source. From that place, power becomes creative, restorative, and transformative.

I chose the title The Power Alchemist because I help leaders reforge their relationship with power—transmuting pressure into presence, distortion into integrity, and leadership into legacy.

The Spiral Path of Power
Rúna Bouius did not follow a linear path—she followed a calling. From her early days as an accidental entrepreneur in Reykjavík, Iceland, she wove together grit and grace, building a successful beauty and wellness company in a male-dominated field. For nearly two decades, she led as a visionary CEO—not from dominance, but from devotion.

But even as success gathered around her, a deeper question began to rise within: What is real power?

After the sudden loss of her husband, she left Iceland with her two young sons and moved to Santa Fe, New Mexico. There, she entered the silent spiral of inward transformation. Over a decade, she immersed herself in psychology, shamanic traditions, energy practices, and nature-based teachings. The external empire dissolved, and in its place, a new architecture of leadership began to form.

What emerged was not another company, but a transmission: True Power.

Now based in Los Angeles and preparing for her next move, Rúna serves as The Power Alchemist—a mirror, mentor, and catalyst for leaders ready to evolve. She works with visionary executives, conscious founders, and changemakers at the threshold of transformation.

Through her speaking, writing, and signature offerings—including the TruePower Leadership Roundtable and the Power Pivot program—she helps leaders transmute complexity into coherence, unlock their deepest clarity, and lead from the center of their soul-aligned power.

She is a co-founder of impact-driven platforms such as Conscious Capitalism LA and the Coventina Foundation. Her life's work: to help leaders remember who they are, why they came, and how to embody a new paradigm of power the world is now ready to receive.